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RTI Reveals That 'Make In India' Logo Was Made By An American Firm

Logo of Prime Minister Narendra Modi's much-hyped Make in India initiative, which aims to brand India as a manufacturing hub is designed by a foreign company's Indian arm, reveals a query under Right to Information Act.

make in india
Replying to query by a Madhya Pradesh-based activist, Chandra Shekhar Gaur, Union commerce and industry ministry replied, "No tenders were invited for designing Make In India logo. In 2014-15, tenders were invited by the ministry for appointing a creative agency. And on its basis, Weiden+Kennedy India Limited, was chosen. And it's this company which designed the logo for Make In India".
Wieden+Kennedy, founded in Portland, Oregon, is one of the largest independently owned advertising agencies, with presence in Amsterdam, Beijing, London, New York, Portland, Shanghai, Tokyo and India. Activist Guar also sought information on total payment made for the creation of the Make In India logo, but the ministry said in its reply — No separate payment was made for creating the logo.
While replying to another query, the ministry informed that Weiden+Kennedy India Limited was hired for Rs 11 crore for advertising and promotion of Make In India, campaign, for 3 years — Rs 4.32 crore for financial year 2014-15, Rs 3.6 crore each for 2015-16 & 2016-17, said the reply in last week of December.
Gaur said, "It feels good to hear about 'Make In India' and the campaign also talks good about our country. It's a good initiative, but it would have been better and sent a stronger message if this was done by an Indian firm. There is no dearth of creative talent in India."
Originally published in the Times of India


Revision of Income limit for the purpose of providing Central Government Health Scheme (CGHS) coverage to family members of the CGHS covered employees
Controller General Of Defence Accounts
Ulan Batar Road, Palam, Delhi Cantt – 110 010
No.AN/XIV/19015/Govt. Orders/2015

Government Of India
Ministry Of Health and Family Welfare
CGHS (P) Section
Nirman Bhavan, New Delhi
Dated the 4th August, 2015
Sub: Revision of income limit for the purpose of providing Central Government Health Scheme (CGHS) coverage to family members of the CGHS covered employees – Clarification regarding.
The undersigned is directed to invite reference to this Ministry’s OM.No.S.11012/1/98-CGHS (P) dated 10th Dec., 2008 and a clarification thereon dated 19th July,2011 indication the income limit for dependency for the purpose of providing medical facilities to the family members of the Central Government employees under CGHS/CS (MA) Rules.
2. The Ministry of Health and family Welfare has been receiving representations from various Ministries/Departments, Pensioners Associations and other beneficiaries on this issue.
3. The matter has been examined in this Ministry and it has been decided that the income limit for dependency will be Rs.3500/- per month, plus the amount of Dearness Allowance on the basic pension of Rs.3500, as on the date of consideration, as mentioned in the this Ministry’s OM No.S.11012/1/98-CGHS(P) dated 10-12-2008.
4. This issues with the approval of Competent Authority and comes into effect from the date of issue of this OM.
(Sunil Kumar Gupta)
Under Secretary to the Govt. of India