CHENNAI: After introducing auxiliary mail services in an attempt to
salvage its sinking fortunes, India Post will now sell biscuits, photo
frames and mugs. After opening in Bengaluru and Mysore, Chennai's first
Post Shoppe will come up at the head post office on Anna Salai next
Postmaster general Merwin Alexander said the store would
also sell pens, markers, gum, books and souvenirs with the India Post
It will be located next to the multiple counters for
postal and banking operations, so that customers can pick up stationery,
"Post Shoppe is aimed at bringing various items of
selected utility on sale under one roof. There will also be greeting
cards," said Alexander. "Despite the internet, there are still many
takers for greeting cards as it makes a difference to the receiver who
would cherish it and keep it as a fond memory from a loved one," said
Alexander. There was also a plan to have coffee vending machines at the
shop, he added.
The postmaster general said the facility would
augment the needs of the customer and also add value to the place. "If a
customer walks in and finds that he is not carrying a pen, he can
quickly get it from the Post Shoppe. And then there are other things he
can buy. It is all about customer delight," said Alexander. "In short,
it is expected to be a shelf of aesthetics and utility."
seeing the response in Chennai, India Post will decide whether to
replicate the store in tier two cities. Customers are welcome to send in
suggestions on the content and feel of Post Shoppe, said an official.
Against the onslaught of email and instant communication using
computers and smart phones, India Post has been trying to reinvent
itself through a variety of improvised communication services such as
e-post, e-money order and e-tracking.