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A new survey from Escher Group has indicated that 95% of postal operators either currently offer or plan to deliver a customer app, and 89% offer or plan to offer Digital Mail products.
These were among the key findings from an online survey that Escher Group conducted with respondents from more than 25 countries in July/August.
The survey also found that 59% of postal operators foresee a growth in their physical presence and 77% of mail carriers are now equipped with a mobile device.
Interestingly, the survey also revealed that only 14% of Posts currently have a successful loyalty program, but 39% plan to implement a loyalty scheme.